Future Macs could get up to 10TB SSDs thanks to new Intel/Micron technology

when your time is up, exit through the door

when your time is up, exit through the door, a photo by [AndreasS] on Flickr.

Selling Through Social Media to Close More Leads

Selling Through Social Media to Close More Leads InsideView

Gizli Cennet: Karaburun

Havaların güzelleşmesiyle birlikte keşfedilmemiş yerler hastası bendenizde bu hastalık daha bir depreşir. Bu sene de keşif sezonunu “Karaburun”la açtık. Her ne kadar haritaya bakıldığında İstanbul sınırları içinde görünse de, aslında kendinizi İstanbul’dan yüzlerce km uzakta hissedebileceğiniz tam bir inziva ve kaçış noktası Karaburun.  Halbuki evden çıkışımızla bu gizli cennete  ulaşmamız arasında geçen süre sadece 1 saat olmasına rağmen..

 

 

 

 

 

Devamı için tıklayınız…

 

Activities at Rio+20

Activities at Rio+20

Siemens is partnering with the United Nations Environment Programme (UNEP) in the UNEP Pavilion aiming to make a strong contribution to Rio+20 (June 13 – 24). The company is setting up and is involved in side events and thought leadership conferences being held in conjunction with Rio+20.

http://www.youtube.com/user/Siemens/

 

Social Media Revolution

http://www.socialnomics.net/ Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series in the world.

6 Ways to Integrate Print with Your Social Media Marketing

Posted by:

Jack Strutzas

April 6, 2012

Keywords: Advertising,  print,  qr code,  social media,  Exclusive,  Marketing, Social Media

The Internet has undoubtedly changed the world of advertising forever, and a successful advertising campaign must embrace this medium in order to be successful. One may think that a purely online approach is the answer to the changing business trends, but it’s also important to remember that physical promotional items still reach areas that online advertising can’t. Here are some ways to integrate your print and social marketing efforts to produce the best results.

Targeting – One of the most useful ways to reach your target demographic is to pay attention to what your customers want. Keeping track of what they are searching for online and what they Like on Facebook is a great way to create print targeting that will reach the intended audience. While most of their searches are limited to Internet topics, it may also be possible to tailor your print campaign to meet their online interests.

Feedback – Effective advertising brings customers to your site or business, but ultimately the final approval comes from the customer. Online outlets are a great way to receive feedback from your customers in order to fine-tune your campaign. Setting up online feedback makes it convenient for customers to share their opinions. Print ads that mention this place for feedback will help direct your clientele and ensure that they are able to point out the pros and cons of your promotional items.

Creativity – Most companies realize that a balance of online content and physical information is necessary, but many aren’t sure how to achieve the balance. Oftentimes the answer comes down to budget and how much resources are being distributed to each area of advertising. In the end, achieving balance relies heavily on trial and error and the ability to be creative both on and offline. Experimenting with both of these mediums will give your company a better understanding of which areas are effective and which ones need work.

Cross-Promotion – Part of balancing your online and print campaigns relies on making sure that both parts are useful. Use your online resources to draw people to your print items and vice versa. For example, if you send out a brochure, be sure to include information about your site and how it can help enhance their experience. If you plan on running a promotion, make sure to utilize both elements of your ad campaign. Mixing up these methods will help to ensure that customers are paying attention to your print items as well as your online resources.

QR Codes – A relatively new term that is becoming viral in the world of business, QR codes are being implemented by a variety of existing advertising campaigns. QR (quick response) codes allow users to instantly download information to their smart phones and can be included on business cards, brochures, direct mail, or other print pieces.

Social Media – The far reaches of social media are powerful enough to organize revolutions, so why not use them to advertise? Incredibly effective when used properly, social media can be one of the most powerful ways to integrate your campaign. Your print campaign can include links to your various social media sites and provide customers with the latest news and information regarding your company.

PURLs – PURLs (personal URLs) provide a way to personalize messages for your clients. Break through the impersonal nature of the web by producing these for your clients and offering them information unique to them.

Conclusion
Advertising technology moves fast, and it is necessary to adapt to all of the latest trends in order to stay ahead of the competition. The success of your on and offline advertising campaign will rely on keeping up to date with the latest online features and finding ways to integrate them into your print campaign. Plan, research, and educate yourself on each of these topics and experiment with finding the right balance of print and online techniques to reach your customers more effectively.

About The Author
Jack Strutzas is a retired advertising professional and freelance consultant currently working with Company Folders, Inc. A seasoned veteran in direct marketing, he has managed print campaigns for numerous Fortune 500 companies and specializes in streamlining promotions using a wide variety of printed media and marketing collateral.

Original Post: http://socialmediatoday.com/strutzas/484648/6-ways-integrate-print-your-social-media-marketing?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Life discovered on Mars… 36 years ago!

Mike Elgan originally shared this post:

Life discovered on Mars… 36 years ago!

An international team of mathematicians and scientists have re-evaluated data from NASA’s Viking mission to Mars over three decades ago, and have come to the conclusion that the data prove life exists on Mars. 

University of Southern California Keck School of Medicine Neuropharmacologist and biologist Joseph Miller said that “On the basis of what we’ve done so far, I’d say I’m 99 percent sure there’s life there.” 

That conclusion is the result of a mathematical analysis of the data, which found that the order and complexity of the soil data is far higher than what would be possible with purely geological materials and processes. 

The research is being published in the International Journal of Aeronautical and Space Sciences.

http://news.discovery.com/space/mars-life-viking-landers-discovery-120412.html

 

If battery life is important for a tablet

Sascha Pallenberg originally shared this post:

If battery life is important for a tablet

battery life

ASUS Transformer Pad Prime: 10:01
new iPad: 09:29

recharging time:

ASUS Transformer Pad Prime: 2:09
new iPad: 7:15

5 Steps to Optimize Your Email For Social Media

5 Steps to Optimize Your Email For Social Media

Written by Jeff Bullas – View Comments

The popularity of  social media has not reduced the need to to have an email marketing plan as part of your Internet marketing strategy, but there does need to be a reassessment of how you  integrate and optimize the strengths of each of these 2 internet mediums as part of  your marketing planning.   It’s no secret that email marketing is an effective and inexpensive lead generation channel. But while email is effective, it is limited by the size of your email list. This may sound obvious and unexceptional, but social media does not experience the same limitation.

Whereas with email, your reach is equal to your list size, with social media, your reach is equal to your followers, fans, subscribers plus all of their connections, which gives your campaigns more leverage through people consuming and sharing content.

If an update is placed in a Facebook page, all your friends see that update and comment on it and then share it with their friends. If you post a blog post on Twitter then your followers retweet it ( send it onto their followers as a broadcast) this multiplies and leverages  your content in a way that a standard email cannot achieve as it is only seen by 1 person.

In essence, social media gives leverage to your content to expand your reach beyond your existing database. Now, how can you leverage social media from your email marketing?

What are the 5 Steps that Hubspot says need to be taken to optimize your email for Social Media.

Step 1: Figure out which social media sites your customers and potential customers use.Whether you believe it or not, your customers are online talking about you and your industry. Figure out which sites they use the most. Facebook, Twitter, and LinkedIn are great places to start for most businesses.

Step 2: Set up profiles on each of these websites. It’s free and just requires your time. And, it’s best to reserve your company name on all these sites immediately , before someone else takes them.

Step 3: Add links in your emails to follow or subscribe to your social media profiles. The people already subscribing to your emails are great candidates for following you in social media, you just need to let them know that you’re there. Social media also gets a leg up on email in that an email address may not stick with someone as they move from one job to another, but social media profiles and subscriptions will.

Step 4: Add links in your emails to post your content to these social media sites. Make it easy for your recipients to share the content with their networks on these social media sites.

Step 5: Integrate social media at all stages of the communication. Follow the user from the email to the landing page and conversion.

3 Typical Results when Integrating and Optimizing Social Media with Email Campaigns

1. An increase the number of mentions in social media
2. The number of subscribers to our social media profiles will rise and
3. A jump in the amount of traffic and leads from social media sites (for this lead generation type of content) due to that buzz on these sites.

So don’t ditch the email marketing, keep fine tuning and tweaking your marketing to utilize the latest web technologies to leverage your marketing strategies.